I started my Pinterest boards as a way to learn about the site. While the big news about Pinterest was that its primary audience was mid-western women, I found that a west coast entrepreneur could fit right in. I found it ideal to use Pinterest as a content curation tool – basically it’s a great, public way to capture some of the best articles, infographics and videos.
I also found that it allowed me to effectively connect with and grow my audience in a completely new way. Very visual. Sometimes more personal. More of a focus on creativity. In addition, shared boards allows me to collaborate with others on topics for which we all share a passion.
Pinterest allows another venue to distribute your content – whether it’s information, images or videos about custom pottery, yoga lessons or social media tips and tools. I’ve found that Pinterest is a reliable driver of traffic for my blog. No matter what your business, I suggest you at least dip your toes in the water. It’s refreshingly easy to use.
With that said, there are certain things you can do to make sure your posts get more pins, re-pins, comments and likes on Pinterest. My most pinned post got over 750 pins as well as 500 shares in other social media platforms. Needless to say, this has led to quite a bit of traffic back to my site.
Here are eleven ways you can increase the pins and re-pins of your content on Pinterest (and drive traffic to your site.
Yes, this doesn’t specifically have to do with your post, but you want to build your community before you need it. Start connecting with other people in Pinterest today by following people in your industry or geography. Repin some of their pins, “Like” the good ones, and comment on the great ones. Oh, and don’t forget to pin some content from outside Pinterest. Include pins of great blog content, articles, videos or pictures that you discover via social media or blogs.
Having your own (even small) community to give your posts some initial momentum on Pinterest really helps!
Write a post about a topic that both your blog audience AND your Pinterest audience care about. Make it interesting, educational or funny. And of course, their has to be a visual element, but more about that shortly…
Pinterest users love a bit of irony, controversy or mystery (e.g. Why Pinterest is Addictive – A Contrarian View). Or you can go with a promise of straightforward useful content (e.g. The Ultimate Wedding Flower Arrangement Gallery, 5 Ways To Get More Traffic to Your Blog or How to Add Text to your Images). Give them plenty with your headline.
With Pinterest, it’s all about either a) an amazing image or b) an image that communicates a powerful message. It can include words – this is especially helpful for pinning a post that has great, non-pictorial content. Make sure the picture is larger than 85 pixels high and wide (let me know if you have other data on minimum size). In general, bigger is better on Pinterest (but be careful not to overpower your blog post with a huge picture).
Make sure your content delivers. My most pinned post featured 89 links to articles broken down by topic. I could have just had a few articles or I could have just listed them without sorting them into topic. But that’s lower value and would probably have led to less pinning. Take the extra effort to add value to your post.
Make sure each blog post has an individual “Pin It” button on it. It’s not enough to have a blanket “Follow me on Pinterest” button somewhere on your site. The “Pin it” button specifically refers to this post and makes it easy for people to quickly share it to their Pinterest account. Many sets of share buttons include Pinterest as one of the options. I use this free plugin on my WordPress site: Pinterest “Pin It” Button Lite.
When someone pins the post, what shows up in the text? Make sure you optimize the text that shows up when people pin your post (see this article on for help on making sure your images have text when pinned to Pinterest).
In your article, you can ask people to pin it to Pinterest. For example, “If you liked this post, share it with your friends on Pinterest or Facebook!”.
Pin your post to Pinterest. Remember, if you follow step #1 you’ll have at least a small audience to get the post re-pinning started!
Post cross-over happens all the time. Things found in Facebook get shared on Twitter, Pinterest, LinkedIn and Google+. So by sharing your content via your other social platforms, you’ll get more shares there as well as more Pins.
If this is an important post, you can email industry contacts about the post and ask them (nicely) to share it with their audiences if they find it valuable. You can also send it to your mailing list as part of a larger email or as a separate one-off if it’s important enough.
Most businesses can find Pinterest to be a welcoming place that enhances engagement, leads to great content discovery and drives traffic to their website and blog. Even if you’re not on Pinterest yet, your fans may be Pinning your content. Are you optimizing it to be Pinned?